Recently, I skimmed an interview in Fortune where Warren Buffett talked
about the best advice he’d ever been given, along with his secrets to
success. The thing that struck me most
was Uncle Warren’s comment that his “big secret” was that he was good at
“lifelong learning.” Wow, what a simple
idea, and one we so often forget as we get caught up in our day-to-day spin!
So, taking a page from Warren’s book, I decided to
do some reading and turned to the Inman News website and was of course
delighted to see that a new Facebook app “let’s homeowners tweak valuations” so
they can “adjust their published online home value….” As Charlie Brown likes to say, “Good grief!”
But then I found another article that lowered my
blood pressure a bit. The writer’s lead
line had to do with “knowledge-driven services,” and since I love knowledge and
I love services, I dove right in. The
article pointed out the widespread public availability of a vast amount of real
estate information that has become
staggering compared to what was out there even ten years ago. The consumer can be overwhelmed by not only
the amount of information, but the wide variety of sources.
Unfortunately, having access to information can be
confusing and misleading, and is no substitute for knowledge!
And that’s where we real estate professionals come
in. Our expertise and experience allow
us to analyze the information and recognize subtle patterns and quirks that
make one element of that information more important, for example, than
others. Our understanding gets us to the
“how” and the “why” of the information that are crucial in making decisions. Voila, value added!
The article goes on to remind us that not only is
knowledge power, but that given the near instantaneous generation of
information, such knowledge had better be delivered quickly. Enter technology! The writer urges us professionals to make
sure we’re fully integrating the latest tech tools—tablets, digital contracts
and signature, etc—and that we’re comfortable and professional in their use
when we’re with a client.
So, where are you with the integration of
contemporary technology so you can leverage those tools and showcase your high
level of knowledge to win and impress your clients every day? Your coach is there to help you assess your
integration of the various tools, and the snow will be coming soon, so you can
spend some time on the practice field honing those docusign skills if you need
to. Get ready to showcase your knowledge
to its best advantage!
David M. Hassler
Director of Coaching
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