Marketing on Facebook

We’ve written frequently about our Tablet Revolution and becoming paperless in our business, and we’ve often mentioned GoodLife Realty, in Austin Texas, a brokerage that positions itself as the Paperless Brokerage and has lead the charge toward being a completely paperless business as we all look to optimize our effectiveness as well as make the process easier and faster for our clients. 

Of course, part of the paperless approach is also using the internet more effectively for our marketing.  Around the state, we’ve heard from several agents who have found the consistent use of Facebook marketing a great way to grow their business, but we haven’t been able to share much of the specifics of “what” to post on Facebook.

Well, the GoodLife folks recently shared a blog piece on “5 Ways to Use Facbook Ad Campaigns in Real Estate, and here are their ideas:

Promote Your Listings - you can not only promote your listings to your network, but you can promote listings to people who live in a specific area, or who’ve experienced certain life milestones (such as just getting married or a new parent). You can even promote your listings to neighbors of your fans.

Share What Your Buyers Are Looking For - if you are working with a buyer, you can run ads to attract potential sellers by communicating what buyers are looking for in a particular area. Here’s an example: “I have a client l ooking for a home in Fishers in the $150K - $200K range with at least 3 bedrooms... know anyone whose been thinking of making a move?”

Market to Specific Price Points in Your Area - using Facebook’s marketing tools, you can choose to put ads in front of people who live in speficic areas who live in homes that are in specific price ranges in those areas. For example, you can target all people who have homes between $200K and $300 in specific zip codes.

Market to Newly Weds & New Parents - Life events are often signals that someone will be looking to make a move. Facebook gives you the ability to run ads to people who have recently gotten engaged, married, or have children... there’s even an option to run ads to people who FB has determined are “likely to move.”

In each of these cases, you can run a simple Facebook Ad with a minimal budget to get leads from these campaigns. Compared to newspapers, magazines, flyers, and Google, FB is far less expensive to get your message in front of the right people.

So give FB a chance and see what you might be able to achieve—
and remember to thank the folks at the Paperless Brokerage for the tip!

Pass the popcorn and don't forget to read Getting Things Done!

David M. Hassler

Director of Coaching