Recently, I skimmed an interview in Fortune where Warren
Buffett talked about the best advice he’d ever been given, along with his secrets to success. The thing that struck me most was Uncle
Warren’s comment that his
“big secret” was that he was good at “lifelong learning.” Wow, what a simple idea, and one we so often
forget as we get caught up in our day-to-day spin!
So, taking a page from Warren’s book, I decided to do some reading and turned to the Inman News
website and was of course delighted to see that a new Facebook app “let’s homeowners tweak valuations” so
they can “adjust their published online home value….” As Charlie Brown likes to say, “Good greif!”
But then I found another article that lowered my blood pressure a
bit. The writer’s lead line had to do with
“knowledge-driven services,” and since I love knowledge and I love services, I
dove right in. The article pointed out
the widespread public availability of a vast amount of real estate information
that has become staggering compared to what was out there even ten years
ago. The consumer can be overwhelmed by
not only the amount of information, but the wide variety of sources.
Unfortunately, having access to information can be confusing and
misleading—or downright zestimately wrong—and is no substitute for knowledge!
And that’s
where we real estate professionals come in.
Our expertise and experience allow us to analyze the information and
recognize subtle patterns and quirks that make one element of that information
more important, for example, than others.
Our understanding gets us to the “how” and the “why” of the information
that are crucial in making decisions.
Voila, value added!
The article goes on to remind us that not only is knowledge
power, but that given the near instantaneous generation of information, such
knowledge had better be delivered quickly.
Enter technology! The writer
urges us professionals to make sure we’re fully integrating the latest tech tools—tablets, digital
contracts and signatures, plus slick new info sharing apps like Evernote or DotLoop—and that we’re
comfortable and professional in their use when we’re with a client.
So, where are you with the integration of contemporary technology
so you can leverage those tools and showcase your high level of knowledge to
win and impress your clients every day? Our
training program and systems evolution, along with your coach, will be there to
help you assess your integration of the various tools so you can spend some
time on the practice field honing those Evernote
and Docusign skills and add more of
the latest Apps to your toolkit. Get
ready to showcase your knowledge to its best advantage and to impress those
Millennials as they move into the market!
David M. Hassler
Director of Coaching
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