A recent
Inman News article caught my eye and gave us some great nationwide real estate
statistics we can all use in our business. Inman quoted the stats from the
website Placester.com and I hope you find them of helpful as you position
yourself as a trusted source of knowledge for your clients.
·
The role of the real estate market in the United
States’
economy:
o
There are roughly 133,026,000 housing units in the
country with a combined value of $25.7 trillion.
o
These housing units are worth more than the
combined GDP of the entire European Union (at $18.1 trillion).
o
In 2013, there were 5.09 million home sales, up
9.1% from 2012.
o
Home prices nationwide are expected to increase
by 4% on average in 2014.
o
Mortgage rates remain low: mortgage payments currently
consume 15.6% of monthly family income, down from 23.5% in 2006.
·
The real estate industry at a glance:
o
The industry employs over 2 million people,
including more than 430,000 agents and brokers, or about 1.4% of the working
population.
o
4 out of 5 real estate brokerage firms have only
a single office.
o
84% of real estate brokerage firms are
independent, non franchised companies, 13% are independent franchises, and 3%
are corporate subsidiaries. (NOTE, this
stat reflects the number of companies, not the number of agents!)
·
The housing supply:
o
1.86 million homes were available at the
beginning of 2014.
o
Housing is currently at about a five month
supply nationwide.
o
New construction starts are projected to
increase by 25% in 2014.
·
Real Estate search:
o
92% of people now use the internet in their home
search.
o
Between 2009 and 2013, real estate related
Google searches increased by 253%
o
69% of home shoppers who take action on a real
estate website begin by typing in a local term into a search engine.
o
On weekends, 59% of page views on real estate
websites come from smartphones and tablets.
So dig in and chew up some of these stats so
you can make use of them with your clients and prospects!
David M. Hassler
Director of Coaching
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