Again this week, I’m going to point everyone to the words of one of the
leaders in our industry, this time Gino Blefari, CEO of HSF Affiliates LLC,
whom most of us got to meet last year when he took part in a few of our ribbon
cutting ceremonies for our transition to the BHHS brand. Gino is an inspiring
leader and we can follow some of his thoughts on the “re_think report” blog at
rethinkreport.com. The REthink Council is made up of younger BHHS agents
from around the country—Erika Fultz from our Lafayette office is a member—who
work to help create and explore new resources and tools to enhance the success
of all our agents. Here’s Gino’s latest blog post:
This week my
travels find me in Irvine, CA at the HSF Affiliates LLC headquarters for a
leadership meeting and a Town Hall with the entire Irvine-based staff. During
these get-togethers, my team will discuss motivation and inspiration,
reflecting on our past year and looking forward to a year of growth and
prosperity ahead.
Stephen R.
Covey, author of The 7 Habits of Highly Effective People, once
said, “The best way to predict your future is to create it.” And in fact, the
name of your game this December should be proactivity. If you haven’t done so
already, now is the time to think and plan out how to have a breakthrough 2016.
To get you started, here are some ways to increase productivity and success in
the new year:
· Fill up your January calendar
now; set as many appointments as you can. This way, when January rolls around,
you won’t be waiting for business to pick back up.
· Call everyone in your circle of
influence and wish them happy holidays. You can use the F.O.R.D. method and ask
them about their family, occupation, recreation and dreams
to stir conversation.
· Host a client appreciation
cocktail reception. Be sure to interact with all your invited guests and let
them know you’re grateful for their business.
· Invite VIP contacts to events
you’re already hosting or attending.
· Send a personalized holiday card
with an enclosed gift certificate to a local store.
So, what’s
the message? No matter what you do this month, the key is to keep it personal
and rooted in holiday cheer. Don’t make your efforts overly promotional or
agenda driven. Your goal this December should be to show your customers,
clients, friends and family just how much you care.
GINO BLEFARI is
CEO of HSF Affiliates LLC.
I love Gino’s
tips and his reminder of the F.O.R.D. conversation method for connection and I
hope you all find some inspiration in Gino’s words!
David M.
Hassler
VP,
Professional Development
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