A Personal Trainer for Your Business

Your Pathway to Making More Money per Hour

Friday, July 24, 2015

It's the Third Quarter Already--Do You Know Where Your Stats Are?

Recently, I read a piece in the Inman News talking about our industry’s frequent overuse in our marketing of several worn out phrases (and they weren’t talking about that old The Mamas & The Papas song!). For example, they chided us for touting a house as “Priced to Sell” since that’s really only telling something and the price alone should show us the price is aggressive! Another phrase they noted was agents billing themselves as a “Top Agent.” The writer said he wondered if there were any “bottom” agents anymore. Again, that phrase is simply telling us something instead of showing it! So, let’s get to work and see what we can show!

With that in mind, now that most folks have exhausted their store of fireworks, it’s time to recognize that we’ve already finished the first half of our business year! The market has been pretty hot so far with a shortage of listings and we even heard the term “seller’s market” tossed around now and then. It’s great to get caught up in that transaction rush!

But the end of the second quarter is also a great time to make sure we take a look at our stats to see how we’re doing compared with our business plan, and to dig in and see what we can show our clients and prospects!

It really pays to analyze the details of not only our sales volume and commission dollars, including listings sold and buyers closed, but to dig deeper into the numbers, including the percentage of your listings sold, price reductions achieved, your average days on the market, averages ratio of sale to list price, percent of listings won when competing, how your stats compare versus the competition, and any patterns to be seen. Not to mention tracking how many calls, coffees, and handwritten notes have you done so you can optimize your referral business? Most importantly, what is your average sale price and your average commission rate, and are they improving over previous years?

Overall, where did you succeed, and where can you improve? Digging deep and understanding where youve been so far this year—and why—is crucial to keeping you on your plan so you can achieve your strongest year ever! Your coaches and management team are here to help you through the process of mastering your stats, congratulating you on your success, and aiding in planning any course corrections.

David M. Hassler

VP, Professional Development

Friday, July 17, 2015

A Fistful of Stats to Strengthen a Pro's Knowledge--and Generate Referrals!

A recent article in the NAR Economists Outlook Blog can give us all some great stats to share with our clients and Sphere of Influence to remind them of our high level of knowledge about Real Estate:

o      Existing-home sales in May hit the highest mark since 2009, when there had been a homebuyer tax credit remember, buy a home and get $8,000 from Uncle Sam.  This tax credit is no longer available but the improving economy is providing the necessary incentive and financial capacity to buy.  Meanwhile new home sales hit a seven-year high and housing permits to build new homes hit an eight-year high.  Pending contracts to buy existing homes hit a nine-year high.
o      Buyers are coming back in force.  One factor for the recent surge could have been due to the rising mortgage rates.  As nearly always happens, the initial phase of rising rates nudges people to make decision now rather than wait later when the rates could be higher still.
o      The first-time buyers are scooping up properties with 32 percent of all buyers being as such compared to only 27 percent one year ago.  A lower fee on FHA mortgages is helping.
o      Investors are slowly stepping out.  The high home prices are making the rate of return numbers less attractive.
o      Buyers are back.  What about sellers?  Inventory remains low by historical standards in most markets.  In places like Denver and Seattle, where a very strong job growth is the norm, the inventory condition is unreal less than one month supply.
o      The principal reason for the inventory shortage is the cumulative impact of homebuilders not being in the market for well over five years.  Homebuilders typically put up 1.5 million new homes annually.  Heres what they did from 2009 to 2014:
o      2009: 550,000
o      2010: 590,000
o      2011: 610,000
o      2012: 780,000
o      2013: 930,000
o      2014: 1.0 million
o      Where is 1.5 million?  Maybe by 2017.
o      Builders will construct more homes.  By 1.1 million in 2015 and 1.4 million in 2016.  New home sales will follow this trend.  This rising trend will steadily relieve housing shortage.
o      There is no massive shadow inventory that can disrupt the market.  The number of distressed home sales has been steadily falling now accounting for only 10 percent of all transactions.  It will fall further in the upcoming months.  There is simply far fewer mortgages in the serious delinquent stage (of not being current for 3 or more months).  In fact, if one specializes in foreclosure or short sales, it is time to change the business model.
o      In the meantime, there is still a housing shortage.  The consequence is a stronger than normal home price growth.  Home price gains are beating wage-income growths by at least three or four times in most markets.  Few things in the world could be more frustrating and demoralizing than for renters to start a savings program but only to witness home prices and down payment requirements blowing by past them.
o      Housing affordability is falling.  Home prices rising too fast are one reason.  The other reason is due to rising mortgage rates.  Cash-buys have been coming down so rates will count for more in the future.
o      The Federal Reserve will be raising short-term rates soon.  September is a maybe, but its more likely to be in October.  The Fed will also signal the continual raising of rates over the next two years.  This sentiment has already pushed up mortgage rates.  They are bound to rise further, particularly if inflation surprises on the upside.
o      Inflation is likely to surprise on the upside.  The influence of low gasoline prices has been bringing down the overall consumer price inflation to essentially zero in recent months will be short-lasting.  By November, the influence of low gasoline prices will no longer be there because it was in November of last year when the oil prices began their plunge.  That is, by November, the year-over-year change in gasoline price will be neutral (and no longer a big negative).  Other items will then make their mark on inflation.  Watch the rents.  Its already rising at near 8-year high with a 3.5 percent growth rate.  The overall CPI inflation could cross the red line of above 3 percent by early next year.  The bond market will not like it and the yields on all long-term borrowing will rise.
o      Mortgage rates at 4.3% to 4.5% by the year-end and easily surpassing 5% by the year end of 2016.
o      The rising mortgage rates initially rush buyers to decide but a sustained rise will choke off as to who can qualify for a mortgage.  Fortunately, there are few compensating factors to rising rates.
o      Credit scores are not properly aligned with expected default rate.  New scoring methodology is being tested and will be implemented.  In short, credit scores will get boosted for many individuals after the new change.
o      FHA mortgage premium has come down a notch thereby saving money for consumers.  By the end of the year, FHA program will show healthier finances.  That means, there could be additional reduction to premiums in 2016.  Not certain, but plausible.
o      Fannie and Freddie are owned by the taxpayers.  And they are raking-in huge profits as mortgages have not been defaulting over the past several years.  The very high profit is partly reflecting too-tight credit with no risk taking.  There is a possibility to back a greater number of lower down payment mortgages to credit worthy borrowers without taking on much risk.  In short, mortgage approvals should modestly improve next year.
o      Portfolio lending and private mortgage-backed securities are slowly reviving.  Why not?  Mortgages are not defaulting and there is fat cash reserves held by financial institutions.  Less conventional mortgages will therefore be more widely available.
o      Improving credit available at a time of likely rising interest rates is highly welcome.  Many would-be first-time buyers who have been more focused about getting a mortgage (even at a higher rate) than with low rates.
o      All in all, existing and new home sales will be rising.  Combined, there will be 5.8 million home sales in 2015, up 7 percent from last year.  Note the sales total will still be 25 percent below the decade ago level during the bubble year.  Home prices will be rising at 7 percent.  

So grab your phone and set up some coffees/lunches/golf/tennis/wine/cigar/name-your-own sessions and dont forget to remind your connections how much you appreciate their referrals!

David M. Hassler, MFA

VP, Professional Development

Friday, July 10, 2015

The Word for the Day--Every Day!

Recently, I listened to one of Brian Buffinis coaching tips on Prioritizing Your Day and I realized that that single tip, if we can all remember it, can make every one of our days far more productive, less stressful, and thus more profitable in our business and more enjoyable in our lives! Buffinis Peak Producers Training Program focuses on building our business by focusing on referrals from our Sphere of Influence, so his suggested prioritizing starts with People. Current clients of course would come first, but if we think about who among our sphere is most important/helpful/responsive, ie, those we might consider our business advocates, and focus our time on them first, well enhance our success. Of course, prioritizing this way can also help us realize on whom we should spent less time!

Buffini goes on to say that once we prioritize the people we want to focus on, we then can prioritize the actions we need to perform to optimize our ongoing service relationships with people, showing our professionalism as well as our appreciation for their business and their referrals. So, what will we do to interact with those important people when we engage with them?

Then, once we have set our priorities of people and actions, Buffini says, we can then more easily prioritize our time. And knowing the impact of proactively working with our key people, we should be more aware of the need to protect and make best use of our time.

Finally, he concludes by noting that prioritizing has two dimensions to it, that of focus and that of boundaries. Keep in mind that focus will be difficult if not impossible if we dont set boundaries! Buffini reminds us that we should spend our time and energy on the people who deserve it, not just those who only need it! Of course, our business is serving client needs, but weve all had those energy sucking clients, friends, or that kindly agent down the hall who loves to chat without asking us if we have a moment, so Buffini suggests a few of the tips weve covered in the Playbook before: dont answer your phone, turn off the dinger on your email device, (oh, no mine just rang!!) close your office door at least part way, and maybe offer that friend/agent a chance to chat later once you finish your tasks. All good ideas, and much easier to implement if we remember the goals of prioritizing and setting boundaries: to enhance our business, reduce stress, and enjoy life and family more and more!

Have you set your priorities for today . . . for next week . . . next year?

David M. Hassler

VP, Professional Development