There's Not Quite an App for That!

Have you ever wondered what’s the best—as well as maybe the easiest—approach for dealing with that first time home buyer or even a repeat buyer who hasn’t been through a transaction in a number of years—especially one you’re not sure will be qualified for a mortgage, or if so, for how much?  That cute couple that came to your open house and even gave you their email address, and it wasn’t “Goofy@fakey.net?”  Or that floor call or that third level referral from someone you’ve long forgotten?

And yet, a potential client you feel just might become a long term, repeat client and source of referrals over the next ten to twenty years (or more!) so one worth investing some time and effort to assist and cultivate.

Yet, how much time and effort do you invest, especially if it’s mid-April and the snow has finally started to melt and you’re delightfully swamped with transactions involving the typical level of hurdles to leap?

Enter Doorsteps.com, an online—thus, not quit an “app,” yet—solution that can be personalized with your own profile, including photo and logo, and that walks that prospective home buyer, step by step, through the entire buying process.  And it does so, on screen, in simple, slick, well-explained steps, inviting the buyer through interactive questions to really understand their own goals and desires—and the complexity of the process and how important a professional guide will be.

The great part is that, throughout the process that takes the buyer from initial thoughts about the type of neighborhood they’d like to their first night in their new home, YOUR name appears repeatedly as their guide!  And the best part is that you can check each of your buyers’ progress and see their choices and results at any time, and those choices provide a written record for both parties!

So, when you want to invest some time and effort in qualifying that new potential client, yet limit it to the most effective use of your time, you can simply invite them via email to follow the path on Doorsteps.com, only investing more of your time once they're fully qualified.  Of course, you could also invite that new potential client into the office, where you could sit down with them and give them a brief tour of Doorsteps, perhaps walking though some of the initial questions together on your tablet or laptop.  A great way to get the relationship started, show your sophisticated use of the latest technology, and give the buyer a cool introduction to the level of complexity involved in the process.

Online, interactive, trackable, detailed, personalized, and a great marketing tool, what’s not to like? Yes, it does require a monthly fee, but you can test it out free for thirty days!  Check out Doorsteps.com and let us know what you think! 

David M. Hassler

Director of Coaching