80 Miles an Hour II

By now, nearly everyone has probably seen the video of Warren Buffett talking about Berkshire Hathaway Home Services as the train going 80 miles an hour, and certainly our competitors can already hear—and fear—the oncoming powerhouse.  We’ve chatted previously about some of the misleading things they’re trying to tell agents and our potential clients, so we’d like to make sure you can be proactive and take full advantage of the power of that 80 mile an hour momentum! 

So here are the last five of our BHHS talking points you can use, ala Dave Letterman:

5. Berkshire Hathaway has a reputation as the smartest long-term investor in the world.  They buy companies and invest in them to hold and improve them.  They are not flippers, they’re investors.

4. We will be known and recognized as Berkshire Hathaway.  Only two other companies owned by Berkshire Hathaway are allowed to use the parent company's widely recognized name.  That speaks to Warren Buffett's belief in the longevity of our business and his commitment to our ongoing success.

3. Berkshire Hathaway has ownership in some of the most widely recognized companies in the world, including Heinz, Geico, IBM, Dairy Queen, Brooks Shoes, and Coke, as well as many firms related to our own business, like Shaw Carpets and Benjamin Moore Paints.

2. Our tools and systems will be enhanced and improved with many of the latest elements that will be fundamental to agent success.  From CRM, to Lead Routing, to automatic drip campaigns, the BHHS website can become your hub for your workflow and business generation.  Yet, since Pru and BHHS are all part of the same corporate family, ALL the data and contacts for EVERY agent will automatically transfer from the PREA center and will be there in the new, streamlined BHHS website--and our own Delta Media personalized sites--when the transition occurs.  Also, we will have fabulous new customizable, glossy, marketing materials available for next day delivery.

1. Our company is not being purchased by anyone.  Period.  Our BRAND is being enhanced with the most highly respected name in the world.  I wonder if our competitors have any idea who really owns their brands, and what their long-term goals and prospects are?

And for those of you who’ve read this far, here is a bonus talking point:

0. Our clients will be able to search nationwide through our new BHHS website interface.  No need to google some website to look for new homes in Boulder or Boston or Bonita Springs.

So, get ready to jump on board that speeding train and take your business to the next level!

David M. Hassler

Director of Coaching