80 Miles an Hour!

By now, nearly everyone has probably seen the video of Warren Buffett talking about Berkshire Hathaway Home Services as the train going 80 miles an hour, and certainly our competitors can already hear—and fear—the oncoming powerhouse.  We’ve chatted previously about some of the misleading things they’re trying to tell agents and our potential clients, so we’d like to make sure you can be proactive and take full advantage of the power of that 80 mile an hour momentum!  So here are the first of our BHHS talking points you can use, ala Dave Letterman:

10. Berkshire Hathaway was named by Barron’s last year as “the most respected business in the world.”  Above Apple.  Above Disney.  Most respected IN THE WORLD.  Confidence.  Success.  Savvy.  Quality.  Resources.  Best.  None of the competition is even on the list!  Who wouldn’t want to be associated with that level of recognition, support, and good will?  Oh, and for those who perhaps don’t read Barron’s, can anyone name the guy who provided the backing for the billion-dollar prize for a perfect NCAA bracket this year?  ’Nuff said.

9. Harris Polls Equitrends named Berkshire Hathaway HomeServices as the top ranked Real Estate Agency Brand in the USA!!  Given that the company opened its first offices only in September, 2013, this award is a testament to the power of the Buffett Effect and the Berkshire Hathaway brand name along with the success and reputation that Home Services, the second largest independent brokerage firm in the nation, has achieved in its markets. Wow, what home seller wouldn’t want THAT name, and all that goes with it, on the sign in their yard!!  And what buyer wouldn’t feel comfortable relying on a trusted pro with that name on their business card! 

8. $200 BILLION in corporate net worth backs up Berkshire Hathaway Home Services.  No other brand in our business comes close to that level of resources to make sure we lead the way with new technology, tools, and marketing as our business continues to evolve.

7. BHHS will be an international company.  That global reach, along with Berkshire Hathaway already being recognized as the most respected corporate name in the world, will have a huge impact on our relocation business as well as our overall reputation and name recognition.  That potential million-dollar buyer moving here from Munich or Milan or Manchester will already know our name and our reputation.

6. Luxury home sales will get a separate marketing program and the Berkshire Hathaway name will open doors in a new way for us.  And yes, nearly every one of our markets has a luxury home segment and clients who will love that special treatment.

So be prepared for any curveball the competition may be tossing our way, and stay tuned for more of our Top 10 Talking Points so you can enjoy and profit from the ride of your life!

David M. Hassler

Director of Coaching