In ancient Roman religion and myths, Janus is the god of beginnings and transitions, thence also of gates, doors, passages, endings
and time. He is usually depicted as having two faces, since he looks to the
future and to the past. The Romans named the month of January in his honor.
Well,
it’s not January, but July 1 does mark the half way point in the year and that
means it’s a good time to remember Janus and look to the past and to the
future. The stats—and our busy daily
schedules—tell us the market is definitely on the rebound, so the time is right
to take a look at what has worked and where we could improve, and then to set
expectations and goals for a strong second half of 2013. Remember, the first thing we need to do is to
Master our Stats for not only 2012, but to look at the trends over the last few
years to find areas for differentiation and for improvement. Did you sell more homes in Sunnyside Acres
than any other agent? Was your “Days on
the Market” a bit longer than the average?
Only by digging into your stats will you be able to note these details
and take action to correct them—or take advantage of them in your marketing.
Once
you’ve Mastered your Stats, then you can Create your Roadmap for the second
half of 2013 so you’ll have a clear, detailed path for your activities to help
you reach your goals for the year.
Remember,
your coach will be there to help you dig into Mastering your Stats and
Creating—and fine tuning—your Roadmap.
Our coaches have some great new tools to assist you in your analysis and
your planning—along with all Five Keys to a Strong 2013—so you can make more
money per hour this year!
David
M. Hassler
Director
of Coaching
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