Hopefully, everyone reads the weekly email Prudential Real Estate This Week from
the Prudential corporate offices just like I do. Okay, well, maybe not every single week, but
most of them, right? Anyway, I was glad
I read the email newsletter this week, as it contained some great news that
I’ll add to my marketing and presentation arsenal right away. In case you didn’t read it this week, here’s
the great news.
First, J. D. Power and Associates announced that the
Prudential Real Estate brand ranked highest for customer satisfaction in three
out of four segments they include in their annual survey of home buyers and
sellers. We were ranked first in the
categories of REPEAT HOME BUYER, FIRST TIME HOME BUYER, and FIRST TIME HOME SELLER
satisfaction. Wow, what a fabulous
selling point—actually three of them—for us to use, especially in those market
areas where some competitor may tout having more signs in the yards. Quality should always trump quantity in our
business!
Second, Barron’s magazine announced that Berkshire Hathaway
beat out Apple and Disney and, in fact, EVERY other company—yes, EVERY—for the
top spot on their list of the Barron’s 2013 World’s Most Respected Companies. Yep, you read that correctly, our parent
company is THE most respected company in the world.
Sure, real estate has a significant component of the local
and the personal, but no other professional in our business can point to being
part of the world’s most respected company, as well being recognized—in three
out of four segments—for the highest level of customer satisfaction by J. D.
Power, the primary authority on those criteria.
So, put those four new arrows into your marketing and presentation
quiver to help you position yourself even more strongly as part of the highest
quality professional team in the business.
David M. Hassler
Director of Coaching
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