Now
that we’re seeing snow on the ground regularly, it’s time to start thinking
about 2014! Of course, it’s an undeniable
truth in our business that transaction activity will be slowing down over the
next couple of chilly months, so how do we continue to make the most productive
use of our time to make our business profitable? Don’t forget those FIVE KEYS TO SUCCESS! Your coach is available to help you do the
business planning and preparation you need to kick off 2014 at full speed.
First,
you’ll want to MASTER YOUR STATS. You
can use that information as the basis for planning your action for 2014; then
hopefully you’ll find a stat that allows you to differentiate yourself in your
market; and finally you may note an area you can focus on for improvement. Once you’ve captured your stats, you can
CREATE YOUR ROADMAP, a detailed business plan with an updated mission statement,
target market, cash flow budget, and marketing plan. Your coach will be there with tools to help
you through this process.
Also,
you can spend some of the wintertime on PROCESS MASTERY and making sure all
your technology tools, your Sphere of Influence and contact lists, and your
presentation and delivery approach are all in fine tuned working order and up
to date. And—most fun of all—you can
PERSONALIZE YOUR TOUCHES by contacting all those friends, past clients, and
potential clients to spend some of that face to face time at the top of the
pyramid of the 7 Levels of Communication.
Don’t forget that wonderful “What can I do to help you and your
business” conversation opener!
Finally
you can begin to PRACTICE ACCOUNTABILITY by completing your business plan and
implementing an action agenda to keep you on track. Your coach will be there to help you focus on
those FIVE KEYS—and action versus motion—so you can make 2014 your strongest
year.
In the
meantime, enjoy your holidays!
David
M. Hassler
Director
of Coaching
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