The
holidays are now behind us—hopefully filled with lots of good cheer—and it’s
time to dive into 2014 and making it the strongest year in your business
yet! The stats all tell us the market
definitely rebounded last year, so the time is right to set expectations and
goals for a strong 2014. Remember, the
first thing we need to do is to Master our Stats for not only 2013, but to look
at the trends over the last few years to find areas for differentiation and for
improvement. Did you sell more homes in
Sunnyside Acres than any other agent?
Was your “Days on the Market” a bit longer than the average? How about your average side price and your
average commission rate per side? Did
you have great success in one of these stats and can you now use that to
differentiate yourself? Or is there room
for improvement that can add to your bottom line once you recognize what you
need to do? Only by digging into your
stats will you be able to note these details and take action to correct them—or
take advantage of them in your marketing.
Once
you’ve Mastered your Stats, then you can Create your Roadmap for 2014 so you’ll
have a clear, detailed path for your activities to help you reach your goals
for the year. And don’t forget to think Paperless
as you add new tools to the mastery of your business to support your unique, cutting
edge approach.
Remember,
your coach will be there to help you dig into Mastering your Stats and Creating
your Roadmap, so if you haven’t done so yet, set an appointment for your first
coaching session of the year. Our coaches
have some great new tools to assist you in your analysis and your Annual
Business Planning—along with all Five Keys to a Strong 2014—so you can make
more money per hour this year!
David
M. Hassler
Director
of Coaching
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